Why design is key to website success

First impressions are important. Many customers, such as you and I, will window shop to see if there is anything of interest before entering the store. The same can be said for when a potential customer visits your website for the first time.

With websites acting as a business’s online shop window, it is more important than ever that your website creates a positive first impression.

Since the pandemic began, people have been spending increased periods of time online, with adults in the UK spending an average of 4 hours online each day. This increase alone has seen e-commerce websites gain a larger amount of traction with retail seeing 22 billion visits globally in June 2020 up from 16.07 billion from January that year.

If your website does not have a strong web design and does not create that positive first impression, you could be missing out on potential business.

Thinking how you can achieve a good web design? Well don’t worry, we’re here to help you!

We have put together 3 tips for creating a successful website design, helping pave the way to your business’s online success.

3 Tips for successful website design

Starting at number 3. Page layout

Having a set template for your website can ensure that all web pages follow a well-planned layout and design and that your brand (colours, logo, tagline etc) is consistent throughout.

A template can also help ensure pages do not become cluttered, whilst allowing for desired links and pages to all have their places.

A well-planned layout will help your website to communicate professionalism and build initial trust; giving you that early business advantage.

Number 2.  User friendly for visitors and staff

Nothing is more frustrating than a cluttered, hard to navigate website.

Many a time I have found myself spending far too long searching on a website, unable to find the information I’m after, only to give up and search elsewhere.

You should never be more than a couple clicks away from buying the product you desire or finding the information you require. Not only does this apply for customers but for staff too.

Making it easier for visitors and staff to navigate through the pages on your website will result in a higher quality of service, improved user experience and potentially lead to repeat business.

Finally, coming in at number 1. Create engaging content

Engaging content will act as the WOW factor when a customer first visits your website.

A short video, or a colourful image slider at the top of the home page can help pique visitor interest, keeping them engaged for longer.

Content analytics reports have shown a 34% decrease in bounce rate (visitors quickly leaving a website) when a video is displayed.

Along with increasing engagement, bespoke videos create a fantastic opportunity to further communicate your band, businesses values and the services you provide.

With these 3 tips in place, you are already looking at a more successful website and that will bring added value to your business.

Adept Marketing Services Ltd is a marketing agency based in Wolverhampton which has found great success in providing website design & development services.

If you’re ready to take the next step, please speak with our team today who can help you develop your website and for it to become a key asset for your business.