PPC Google & Facebook Ads

PPC Google & Facebook Ad Campaigns

Pay Per Click (PPC) advertising can provide a quick and effective way of building awareness of your brand, driving traffic to your website and generating new leads and product sales.

We run pay per click advertising campaigns on Google, Facebook and Instagram for small and medium-sized organisations who want to promote their products and services locally and/or nationally. 

Get in touch with us today to arrange an initial consultation and to receive a free, no-obligation quotation.

Benefits of PPC Advertising 

  • Grow online sales and leads
  • Build brand awareness
  • Quickly reach your target audience
  • Increase website traffic
SEO services Birmingham
Marketing Research Services Wolverhampton

Our PPC Ad services

Following an initial consultation to understand your business, marketing goals and target audience, we will create a campaign plan that we believe will best achieve your goals.  

We will recommend the most suited platform for the campaign to run on (Google, Facebook or Instagram), locations and keywords to target. We will then get to work, setting-up and managing the PPC campaign.

Once live, we will continue to monitor and provide a monthly report highlighting the results. Based on the results and if required, we will make further improvements to help maximise the campaigns on-going success.

Pay per click advertising can run alongside and complement your other marketing activities such as Search Engine Optimisation SEO. 

  • Research & campaign proposal
  • Keyword & location targeting
  • Account set-up and advert design
  • Monthly measuring & reporting.

What is our PPC campaign process?

Here at Adept Marketing, we have a simple four step process to help you to run successful pay per click advertising campaigns. Our PPC campaign process can see your ads live and performing within 10 days.

Contact our team today to arrange an initial consultation.

Contact us to arrange a consultation

Firstly, we will get to understand your business, campaign objectives and answer any questions you may have.

Research and campaign strategy plan

Following our meeting, we will create a PPC campaign plan, identify the most suited platforms to promote through and keywords to target.

Account and Ad

We will then get to work, setting-up the account, designing the adverts and launching the campaign. 

Monitoring and reporting

Once live, we will monitor and provide a monthly report highlighting the results. If required, we will make further improvements helping to maximise your campaigns success.

Client testimonials

“Absolutely delighted with my new website. Looks exactly how I wanted it! Would recommend Adept Marketing to anyone needing a new website or improvements”.

JCML Collections Ltd

Website Design

“I’m very happy with the results that we are seeing. Also, your hard work has led to a new customer for me!”.

LH Consulting
SEO Services

“Thank you for your help so far. Huge improvement already!”.

Midland Security & Surveillance
Website Development & SEO

Frequently asked PPC questions

What is PPC?

PPC which stands for Pay Per Click is a digital marketing advertising service where you pay a fee each time a user clicks on one of your adverts.

When running a PPC Advertising campaign, you can choose to show your ads in a variety of places such as Google, Bing, Facebook, Instagram, website banners, YouTube videos and even Amazon.

Pay per click advertising provides a quick and effective way for many organisations to promote their products and services to specific audiences, demographics and locations.

How does PPC Advertising work?

When creating a PPC campaign, should that be on Google or social media, you can optimise the ads to reach and be put in front of those who we consider to be the most likely interested in the products or services we provide.

Known as targeted advertising, this provides a quick and effective way of reaching and engaging with potential consumers.

The adverts which can show a singular image, selection of images or a video are designed to grab the users attention and encourage the user to click the advert which can be linked to the product page on the organisations website, encourage users to download a free guide or contact the organisation for more information.

When can I expect to see results?

Following campaign planning and account set-up, often you can begin to see results from the PPC Ad campaign between 7-10 days.

Results can depend on the competitiveness of your industry, popularity of keywords used, daily ad budget set and the quality of your website.

What is the difference between PPC and SEO?

Pay Per Click (PPC) advertising focuses on getting user engagement and traffic through paid search channels. Whereas Search Engine Optimisation (SEO) focuses on driving organic traffic to a website.

With PPC, you will see much quicker results and can target specific audiences based on their location, demographics such as age and gender and interests.

PPC and SEO can be used together to form an effective marketing campaign and bring a wide range of benefits to the organisation.

Is it better to run a PPC campaign on Google, Facebook or Instagram?

Great question! It largely depends on which platform would be the most effective in reaching your target audience.

For example, offering a business-to-business service such as an accountancy firm, it would typically be more advantageous to promote through Google Ads and to target businesses who are actively searching for support in processing their upcoming end of year accounts.

For some however, it may be more beneficial to run PPC Facebook and Instagram Ads. For example, a business selling home decorations, Facebook and Instagram will allow us to reach users who are interested in home decorations and who have recently viewed similar content.

Start your PPC campaign today
01922 258005

We work with organisations across the UK in running successful PPC Google, Facebook & Instagram Ad campaigns.

We would be delighted to talk to you about how we can help with your PPC campaign. 

Get in touch with us today to arrange an initial consultation and to receive a  free, no-obligation quotation.