Customer Brief

Aligned Certification Ltd was established in 2021 with the aim of providing professional and cost-effective ISO certification and training services to businesses looking to achieve internationally recognised industry standards.  

As part of Aligned’s marketing strategy, it set the goal of investing in search engine optimisation and to rank first on Google organic search for the services that it provides. In doing so, reach its target audience, increase website clicks and generate online enquiries. 

What we did

Following a planning meeting with the director at Aligned Certification, the Adept team began by conducting a review of the existing website along with competitor analysis. Keywords and phrases to target were also identified.

On-page and off-page optimisation was implemented across the website which included development to page headings, urls, body text and image optimisation. Work was also carried out to strengthen the clients Google My Business profile along with their social media activities which in turn, helps support successful SEO. 


By implementing proven search engine optimisation techniques, Aligned Certification achieved its aim of ranking first on Google organic search for the services it provides in a number of locations. This includes ‘ISO certification services Wolverhampton‘, ‘ISO certification services Birmingham‘, and ‘ISO 9001 training West Midlands‘. 

As a result, it has received a number of enquiries through its website which has since been converted into new orders and has become a key part of their marketing strategy!