ETC Electrical Supplies Ltd is an electrical wholesalers based in Wednesbury in the West Midlands. ETC Supplies has been trading for over 30 years and are long standing members of the IBA buying group and EDA trade association.

With the aim of increasing website clicks, driving more organic traffic to the website and increasing online sales of their most popular product ranges, ETC Supplies contacted Adept Marketing Services about running a professional search engine optimisation campaign. 

Following a planning meeting with the management team at ETC Electrical Supplies and having conducted company, competitor and target audience research, an SEO strategy was created which included identifying keywords and phrases to target.

On-page and off-page optimisation was implemented across the website which included development to page headings, urls, body text and image optimisation. Landing pages were also created to target specific searches and locations. Work was also carried out to strengthen the clients Google My Business profile to aid local SEO. 

By implementing proven search engine optimisation techniques we were able to help ETC Electrical Supplies achieve its aims in increasing website clicks, driving more organic traffic to the website and increasing online sales. 

The website is now ranking on the first page of Google organic search for high volume searches including ‘Crabtree sockets’ and is ranking in first position for individual product searches including ‘Crabtree Capital Clad Switches’.

As a result, the website has been receiving on average an extra 100 organic visitors each month in comparison to before the SEO campaign began and has also seen an increase in online sales.