PPC Google & Facebook Ads
PPC Google & Facebook Ad Campaigns
Benefits of PPC Advertising
Our PPC Ad services
What is our PPC campaign process?
Here at Adept Marketing, we have a simple four step process to help you to run successful pay per click advertising campaigns. Our PPC campaign process can see your ads live and performing within 10 days.
Contact our team today to arrange an initial consultation.
Contact us to arrange a consultation
Firstly, we will get to understand your business, campaign objectives and answer any questions you may have.
Research and campaign strategy plan
Following our meeting, we will create a PPC campaign plan, identify the most suited platforms to promote through and keywords to target.
Account and Ad
set-up
We will then get to work, setting-up the account, designing the adverts and launching the campaign.
Monitoring and reporting
Once live, we will monitor and provide a monthly report highlighting the results. If required, we will make further improvements helping to maximise your campaigns success.
Client testimonials
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JCML Collections Ltd
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Frequently asked PPC questions
PPC which stands for Pay Per Click is a digital marketing advertising service where you pay a fee each time a user clicks on one of your adverts.
When running a PPC Advertising campaign, you can choose to show your ads in a variety of places such as Google, Bing, Facebook, Instagram, website banners, YouTube videos and even Amazon.
Pay per click advertising provides a quick and effective way for many organisations to promote their products and services to specific audiences, demographics and locations.
When creating a PPC campaign, should that be on Google or social media, you can optimise the ads to reach and be put in front of those who we consider to be the most likely interested in the products or services we provide.
Known as targeted advertising, this provides a quick and effective way of reaching and engaging with potential consumers.
The adverts which can show a singular image, selection of images or a video are designed to grab the users attention and encourage the user to click the advert which can be linked to the product page on the organisations website, encourage users to download a free guide or contact the organisation for more information.
Following campaign planning and account set-up, often you can begin to see results from the PPC Ad campaign between 7-10 days.
Results can depend on the competitiveness of your industry, popularity of keywords used, daily ad budget set and the quality of your website.
Pay Per Click (PPC) advertising focuses on getting user engagement and traffic through paid search channels. Whereas Search Engine Optimisation (SEO) focuses on driving organic traffic to a website.
With PPC, you will see much quicker results and can target specific audiences based on their location, demographics such as age and gender and interests.
PPC and SEO can be used together to form an effective marketing campaign and bring a wide range of benefits to the organisation.
Great question! It largely depends on which platform would be the most effective in reaching your target audience.
For example, offering a business-to-business service such as an accountancy firm, it would typically be more advantageous to promote through Google Ads and to target businesses who are actively searching for support in processing their upcoming end of year accounts.
For some however, it may be more beneficial to run PPC Facebook and Instagram Ads. For example, a business selling home decorations, Facebook and Instagram will allow us to reach users who are interested in home decorations and who have recently viewed similar content.
